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Case Study: RedInk

Produce email campaigns in-house and distribute them via GraphicMail - as a reseller

"RedInk needed to provide a 'one-stop-shop' solution to clients who wanted to send electronic communications on a large scale. GraphicMail provided the solution"

Introduction

RedInk Multimedia specializes in the production of online, SMS and email marketing campaigns, and operates from South Africa.

The company offers a ‘one-stop-shop' solution to clients who need to communicate with their clients or staff electronically. Whether its email, online or mobile marketing, the in-house journalists and web-designers at RedInk are able to brainstorm the campaign, source the content, and design the product. RedInk uses GraphicMail to distribute email newsletters and gives clients a comprehensive stat report at the end of the campaign - all powered by GraphicMail.

The Challenge

Many of RedInk's clients use online marketing to communicate with existing/potential clients or internal staff members, to quickly and efficiently send an update/news/reminder or to publish creative, call-to-action campaigns. Ezines are an effective way of gaining traffic to the company's website, or simply keeping brand awareness top of mind for customer databases. RedInk are finding that their large corporate clients are turning to email marketing as it is a very cost effective communications tool with measurable results.

RedInk required a cutting-edge system that kept up to date with technolgy in the evolving world of email marketing. They required a user-friendly system that was easy to manage and provided detailed reports in order to analyze the effectiveness of all the campaigns.

The Solution

A large portion of RedInk is dedicated to email marketing. Says Belinda Nelson from RedInk, “For many years we used our own distribution system – but soon found that using the ‘reseller edition' of a platform such as GraphicMail worked better for us and our clients' needs. In terms of keeping up with technology and latest advancements in email marketing - GraphicMail just made more sense.”

“GraphicMail continually upgrades the system with further advancements in technology - providing our clients with the best available solution for ensuring their campaigns are effective. It is user-friendly and reports are detailed.”

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